You’d think it’s straightforward enough for them to click the button, but it’s also very easy for them to keep scrolling! As long as you have a bright, eye-catching image and intriguing copy, your ad should perform well for your targeted audience.Ĭreating a high-performing LinkedIn ad campaign truly takes trial and error. Remember, you have to give people a reason to want to follow. You can entice people to follow you in the copy and link back to the company site. There is now an option for users to click a “Follow” button right on the ad.
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